Torresco Realty was granted an “exclusive agency” after owners leasing effort failed. The site had been known as a dance club for many years and had lost its marketability due to tightening community board opposition. Our marketing challenge was aimed at finding a use acceptable to the community, a price acceptable to the owner and a ready, able and willing purchaser prepared to re-develop the property. With 24’ ceilings, unobstructed space and substantial electrical wiring, we commenced a marketing campaign aimed at recording studios, film studios and video production.
We successfully located an award winning cinematographer preparing to relocate from Florida and start a new production company in New York City. At the time, the entire area between 11th and 12th Avenues was strictly manufacturing or private sanitation/recycling. Within the next three years a whirlwind renaissance occurred in the area.
Torresco Realty LLC was the sole broker in this transaction.
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